Made On Earth
Imagine a small rural community where people shop at mom-and-pop type stores and most of what they buy is produced locally. Such a community must rely almost exclusively on the resources of its surroundings. Everyone is employed as to create value for some not too distant neighbor. This is a very stylized example, let’s call it Independence Town.
Now assume that some highly efficient, highly mechanized, industrialized, global-scale, soaked-in-the-bones-with-capital-investment, giant-distribution uber-corporation, whose name starts with W and M, comes into town. Poof. All of a sudden, the residents of this isolated community are now connected with the rest of the world. Millions of people around the world, Chinese, Indians, Thai, Americans,…are now working and employing resources, they only have access to, in order to satisfy some of the needs of the people of Independence Town. And they are able to do that at “everyday low prices”.
Well, no wonder then, that small rural and urban and not so small communities want one of those stores in their neighborhood too. And they’re willing to compete with each other by offering tax-breaks and what-not, so that they too can get hooked up to the globalization highway.
In other words, the “buying local” system requires everyone’s effort around you, yours included. While buying “Made On Earth” opens up a wide array of happy pursuits towards which the local resources can be applied more fruitfully.